Excerpt: To Blog or Not to Blog

Duo Dream Up a Winning Foodie Combination

Leann Roberts and David Forrest seem to have a match made in heaven. David is an established photographer with his own marketing and promotional photography portfolio. Leann works for a high tech firm in North Ryde by day, but spends her evenings creating gourmet fare. Leann is the proud bearer of a Masters in Food Technology, but says she doesn't work in the industry because "the hours are obnoxious, and my real passion is creating, not serving up the same dish over and over again".

Their website - LEanndAVID.com - melds the couples' passions together perfectly. Leann creates stunning recipes, explained in exquisite detail that alone makes the reader salivate. David photographs the entire process from preparation to presentation in their well-equipped but tiny suburban kitchen. He then uses a specially designed light box that he made to make the final product come to life.

Leann and David had been creating recipes in this way for many months before deciding to put their collective efforts up on a blog for the world to see. David says that they enjoyed doing it for themselves so much that one day Leann convinced him that perhaps other people would enjoy it much as they do.

Well, they weren't wrong! The blog has been available to the public for little over six months, yet they are receiving in the order of one thousand to fifteen hundred visitors every day, with that number steadily growing. It was incentive enough for the pair to include an online shop on the site, where readers can buy their favourite photographs as posters, or on various items of apparel, including aprons. All the recipes - complete with photographs - are available to download direct from the site, and print out to recreate Leann's masterpieces in your kitchen.

The couple say they have no intention of writing a photographic recipe book just yet, but also hinted that they might be open to the idea, saying "well, we will just have to see where the winds of fortune blow us". The winds of fortune have, indeed, already been blowing favourably.